About this speaker

Nicole is an author, speaker and founder of both Momtrends Media and the Ski Moms Fun community (14,000 members) and co-host of the award-winning Ski Moms Podcast.

Nicole Feliciano

Founder, Momtrends Media

Nicole Feliciano is the CEO of Momtrends Media and publishes one of the nation’s top blogs for moms: Momtrends.com. The company launched in 2007 and travel is one of the biggest verticals, providing families with trusted tips for creating the best experiences on snow. In the snowsports niche, Nicole manages snow-specific social media platforms @skimomsfun on Instagram and Facebook. She is the co-host of the award winning Ski Moms Fun Podcast and creator of the private Ski Moms facebook group has 10,000 members and is the largest group on social media for moms who ski and ride. 

Nicole is a polished public speaker and has consulted with many brands like Ski Utah, Vail Resorts, Vicks and T-mobile on marketing partnerships. P&G sent Nicole to the 2010 Vancouver Olympics to cover the “Thank You Mom” program as a Mom Correspondent. Though she came to skiing later in life, she’s embraced the winter sport lifestyle and last year scored 73 days on snow and holds not one, but three season passes at both Nordic and alpine ski areas. 

Nicole grew up playing lacrosse in Maryland and is late to the sport of skiing. What she lacks in natural talent, she makes up in enthusiasm and a willingness to shop her way out of a problem. Nicole covers skiing and luxury travel for Momtrends Media and splits her time between Waitsfield, Vermont and Brooklyn, NY.


2023 Podcast of the Year: NASJA

Heathline Best Mom Blogs of 2018

2014 Cision #11 in the Top 50 MomBloggers list

2012 Cision Most Influential Mom Bloggers


NASJA (2020-present)

Speaking Engagements:

Boston Ski Show: How to Create the Perfect Ski Day. November 14, 2022
Outdoor Media Summit: Repurposing Your Content for maximum exposure. September, 2021
Boston Ski Show: Ski Moms Guide to Dominating the Slopes with Your Family this Winter November 14, 2019
Digital Marketing 411: Winning Strategies To Build Your Brand Online: August 6, 2019 Playtime NYC
  • Snowsports Industry Association: October 23, 2018 “Marketing to Ski Moms”
  • Ski Utah Annual Board of Directors Meeting August 2017 Park City Utah “What You Don’t Know About Ski Moms: Marketing to Moms,” 
  • Ski Industry Association: January 2017 “Connecting with Ski Moms the Underserved Population”

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A Ski Mom's Guide to Making Money and Meaning

May 09, 2024, 08:00 PM
Nicole Feliciano

Kula Cloth


Far Out

Tera Kair


Merino Country

Purple Rain Adventure Skirts

Sunday Afternoons

Garage Grown Gear

Title Nine

Alpine Fit

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